This additional research establishes the foundation for all strategic direction and product creation. We help brands do this by clearly establishing positioning and defining audience motivators and differentiators – giving our partners an essential market advantage. “We know that to effectively market themselves or sell online, brands need to form a positive emotional connection with their audiences. What started as a web design company for small businesses quickly evolved into a full-service digital agency that attracts well established brands worldwide. Taking Flight: Providing Partners with World-class Solutions Isadora Marlow-Morgan, Isadora Agency Founder, spoke exclusively to The Silicon Review. To date, Isadora Agency has won over 24 digital awards, including two highly coveted Web by nominations. Isadora Agency was incorporated in 2009 and is headquartered in Manhattan Beach, CA. The final experience captures the thrill of the ride, while building brand awareness and equity. Visitors are able to explore each product in more detail, while social-friendly features help them discover the hottest scooter trends. The completed web products are a distinctive brand experience with engaging appeal, practical value, and plenty of style. This bespoke e-commerce system enables Razor to take greater control over every aspect of its sales and marketing process. Razor sells primarily through authorized retailers such as Walmart and Target, so it was vital the website dynamically and accurately display partner pricing and inventory.īy diving into the audience motivators and business objectives, Isadora Agency addressed these needs by developing a full-service marketplace for the new experience. Razor’s target audience posed interesting challenges as the experience needed to excite young dare-devil riders while instilling parents with confidence in the product’s safety and durability. While the brand is well known as the #1 provider of kick scooters, audiences were unaware of the brand’s new product launches and breadth of its catalogue. Isadora Agency’s collaboration with Razor is an excellent example of this. Visitors are thus more likely to return to your website, explore more of the brands offerings and convert into loyal customers. The true value in distinctive experiences comes from creating a lasting impression in the minds of visitors. All work is user and A/B tested then optimized to ensure ongoing success. Armed with this foundation each project follows a structured, iterative approach from concept to completion ensuring a smooth experience for partners. Each unique collaboration begins with diving into the data, performing both qualitative and qualitative research to define the audience, differentiators and cross departmental project goals. The brand’s signature services include enterprise-grade websites, mobile apps and design systems, including UI/UX, visual design, web development and CMS integrations. Isadora Agency is a leader in transformational business brand identities, web experiences and digital marketing solutions. In light of the above-mentioned scenario, we’re thrilled to present Isadora Agency. If you want to be a progressive industry-leading brand, it’s important to stand out from the competition and create a lasting connection between brand and audience. We ask why distinctive web experiences are so important. More and more people are consuming the majority of information online hence making digital experiences the pivotal way to reach customers. In the last decade, the world has shown a paradigm shift from analog to digital. “Driven by innovation and human behavior, we connect brands with people through distinctive experiences that drive growth and create value.”
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